Is content still king? Yes, it most certainly is, and as a UK copywriter with 10 years experience, I am well-positioned to give my clients my personal thoughts on the top 2024 marketing trends.
2024 Marketing Trends For SEO Content Writing
So, grab a coffee and let’s go through each 2024 marketing trend one by one whilst I share my thoughts on whether this is a solid SEO strategy or a digital marketing trend that will fizzle out as quickly as it gains media attention online.
By the end of this article, you’ll have a number of SEO content writing tips, ideas and 2024 marketing trends that will help you increase website traffic and give your brand a voice online.
1: AI Copywriting
While brands worldwide are introducing AI copy into their SEO strategy to save time and publish more content than ever before, as a UK copywriter, I strongly believe that search engines, especially Google, will soon be penalising websites with a certain percentage of AI content.
Why would Google think badly of websites that use AI copy?
Well, it goes against their ‘quality, people-first SEO content’ policy. Google, by nature as a search engine, wants to serve users with quality website links within the search results, and search is primarily based on a question.
If most companies start using AI copy, the content of the first couple of pages on Google will be extremely similar, will sound robotic, and could include false, misleading, or wrong information. This opens up a whole bag of worms for the search engine.
Think about someone looking for healthcare advice. AI copywriting tools could generate answers to healthcare and medical questions that are wrong and potentially life-threatening. Who is to blame? Perhaps Google, for showing the website with the AI copy on?
This type of scenario is why I urge all my clients to only ever use AI for ideas and inspiration and use a UK copywriter like myself and my team to create keyword-rich, human-written copy that is always fact-checked and contains accurate information.
In fact, my personal thoughts are reinforced by Aleyda Solis, an International SEO Consultant & Founder at Orainti, who predicts that Google will soon roll out key features and updates that include a boost to content created by humans and industry experts.
2: Google’s SGE Update
In a bid to steal back traffic from social media platforms such as TikTok, Google is introducing a new way to search – SGE.
This means when you type into Google a question, you can now get quite specific and Google’s AI integration will read and understand your query. For instance, rather than ask Google ‘coffee shop near me’, you can ask ‘coffee shop near me with vegan menu’ or ‘coffee shop near me that allows dogs’.
How to use this search update to your advantage?
It’s all about investing in SEO content writing for your website.
You need to tell Google exactly what you offer a business. Going back to the coffee shop concept, let’s say you do allow dogs and offer vegan menu options.
You need to hire a UK copywriter as soon as possible who can create keyword SEO content for your website that explains what you offer on your homepage, menu page, and ideally within SEO blog posts.
If you want to know how to increase website traffic as a local business, hire a UK copywriter to update your website with keyword blog posts on a weekly and monthly basis.
This will give you the best possible chance of increasing online visibility and helping people to find your local business.
3: Understand The Power Of Communities
One of the major 2024 marketing trends we’re really paying close attention to is micro and macro communities.
While influence marketing still plays a key role in helping brands increase online visibility, it’s the smaller groups that value each other’s opinions and ‘word of mouth’ recommendations that are going to help companies make a significant impact online.
In 2024, if you want to give your SEO content writing strategy a major boost in terms of readership, you need to share the articles and links within relevant Facebook and LinkedIn groups.
Lauren Fox, Strategic Marketing VP, also agrees with me on this one. Lauren explains that crowd-sourced information such as reviews and/or personal experiences will be crucial to effective SEO strategy in 2024.
What You’re Not Going To Do:
- Resist the urge to share blog posts with sales-focused copy. By this, I mean don’t share a blog post link by talking about how incredible and unique your products are or that you are currently running an amazing discount or offer online. Communities are not about selling products or services, and if you try to do this, chances are you’ll be quickly kicked out of the group.
What You Should Be Doing:
- Share blog posts that add value, answer questions that your customers may have and position your products or services as the solution. Use casual, conversational language that helps to give the impression that you are not a ‘brand’ but a member of the group looking to help and support the other members.
- Make sure to not just post your own content but also share other relevant articles, information and useful content. Engage with other posts by commenting on posts within a group to demonstrate that you’re an active member.
2024 Marketing Trends – Let’s Get Started
As you can probably tell from reading through the top 3 2024 marketing trends, SEO strategy should be your main focus over the next 3, 6, 12 months.
By working with a UK copywriter who is also an SEO expert, you will be investing in not only a professional who can help your business grow online but also someone who can help you understand how to increase website traffic in the most effective way.
Don’t be left behind, and don’t lean on AI copy to ‘cheat’ your way to the top of the search results, as you run the risk of being ‘red-flagged’.
Instead, feel free to contact me for a complimentary consultation where we can discuss your SEO strategy for 2024 and put together a plan.
Email me about your SEO strategy and to hire a professional and highly experienced UK copywriter: hazel@yourcontentwriter.co.uk
