Whether you use Jasper AI, ChatGPT, or an AI blog writer that guarantees whatever you generate will sound authentic, 99.9% of the time, this is not the case. In fact, some people are now claiming that the internet is filled not only with substandard, trashy content but also with content that is misleading, contains misinformation, or is completely false!

AI Copywriting Is Repetitive & Robotic

As an SEO content expert, I’ve tried and tested every AI content writer under the sun, and let me tell you, they are all repetitive, unreliable, and robotic. Yes, you can use it a couple of times, and phrases such as, ‘In the digital world…’, ‘The benefits are top notch’, and ‘Let’s delve into this’ can all sound convincing, after using AI copywriting tools for a couple of days, you start to see the holes forming.

AI Saves Time But Isn’t Reliable

The truth is, that AI copywriting is a time-saving tool. It can help you to rephrase complex ideas into easier-to-understand sentences. An AI article writer can help you sum up a list of benefits, or turn a short blog post into a more comprehensive article as it introduces new ideas you might not have thought of. But, if you’re serious about generating relevant website traffic and growing your eCommerce business online, you need to become serious about SEO strategy. And AI copywriting is not going to make the cut.

How AI Copy Can Put-Off Potential Customers

Nobody wants to be ‘sold’ to. And when you think of copywriting, the art in this SEO strategy is to play into human psychology and create content that doesn’t ‘hard-sell’ or try to convince but instead attracts the right person, at the right time and fulfills a need. As James Daniel explains, copywriting is not merely about stringing together words; it’s about appealing to emotions, evoking a response, and connecting with readers on a deeper level. AI, however, remains emotionless and incapable of understanding the intricacies of human emotions. It cannot empathize, adapt its tone, or infuse copy with the right sentiment to strike a chord with the target audience. Consequently, AI-generated copy often comes across as sterile, detached, and unable to elicit the desired emotional response.

SEO copy based on strategy could include attracting someone looking for your products or services online by ranking highly for a relevant long-tail keyword, and they come across your article as it provides additional information or a solution to a problem. It could even compare the products or services you offer in relation to the top competitors on the market, helping the user make a more informed decision.

The reader should feel satisfied that they’ve found the information they were looking for after reading the copy you produce. You’re not wasting their time in an attempt to keep them on the page for longer, for bounce rate’s sake.

You’re keeping the information short, precise, easy to find, and even easier to read. Because the copy is well-intended and genuine. The point is, that the copy created by an expert SEO writer moves the user further down the sales funnel when they are actively looking to do so.

AI Copy Is Lazy Marketing

Now let’s analyse AI copywriting. Generally speaking, AI copy is used to save time and resources. It helps a digital agency or marketing team churn out copy on a scale like never seen before. But is it good? Does it form part of a data-driven SEO content strategy, targeting your unique target market? Let’s be honest – most of the time, it’s downright lazy. It saves time, which saves money, which means a business meets the need of populating their blog or website with AI copy and the job can be ticked off, right?

Don’t You Care About Your Customers?

The problem is, when you don’t do something well the first time, you’ll end up doing it again! Poorly written AI content that isn’t based on SEO strategy or keyword research isn’t going to rank well for long, and it’s extremely off-putting for your customers. It tells them that you just don’t care or want to invest time or money into helping them learn about your business, products, or services. And trust me, you can see straight through AI copy – so don’t be fooled into thinking you’ll get away with it. If your customers don’t flag it up, sooner or later Google will!

The Risk Of AI Copy Limitations

Plus, you’ve also got to take into account the risk of mistakes. While grammar and spelling might not be an issue, factual inaccuracies are. AI copywriting can produce inconsistent information or unusual errors. These errors come from the AI copywriting tools’ training limitations and their inability to verify the credibility of sources, which can put your business reputation on the line.

AI Hallucinations – Tools Will Never Admit Defeat

If your industry is complex, niche, or unique, you will struggle to produce quality content using an AI copywriting tool. This again is down to the limitations of AI training. But, robots will never admit defeat. If you ask it to write about a topic or industry it hasn’t been trained on, rather than admitting defeat, it might attempt to fill in the blanks to provide copy that is inaccurate and downright wrong. This is referred to as an AI hallucination. This can also cause mass panic and significant issues should AI be used to provide help in relation to developing emergencies with information that hasn’t been fact-checked. This can quickly spread falsehoods that undermine mitigation efforts. Roll this concept back to an online business. Using AI copywriting software to produce a terms and conditions page for instance could end you up in a legal nightmare especially if you use it to explain your returns or international shipping policy.

So, What’s The Solution?

Look, you might not have the money to invest in a professional SEO copywriter full-time at this point, but investing even in one to three pieces of well-researched, data-driven content is well worth it. Whether you can afford an SEO content strategy to give you the blog post titles and keyword research you need for the next 3 to 6 months, and put in the time yourself to produce the articles or website copy needed, or you dedicate 2024 to saying no to AI copywriting, it’s time to take SEO seriously. Believe me, your customers will thank you for it! Build trust, transparency, and authentic genuine content for your business in 2024! Contact me now to discuss how to use SEO content to drive more traffic to your website; hazel@yourcontentwriter.co.uk

I’ve helped over 1,000 customers use authentic, keyword-rich content to rank on Google, convert leads into customers, and make more money online. Dig a little deeper and find me on LinkedIn. 

If you enjoyed this article, grab a coffee and check this one out next; How To Increase Website Traffic Through SEO Blog Posts